We are The Purple Property Shop Limited, company registration number 7293377, registered address 482 Blackburn Road, Bolton, BL1 8PE. We also operate from 375 Prescot Road, Old Swan, Liverpool, L13 3BS, which formerly traded as Cheapmoov Ltd. All data previously held by Cheapmoov Ltd is now processed by The Purple Property Shop Limited as Data Controller. Our Data Protection Lead can be contacted at enquiries@purplepropertyshop.com.
All handling of your personal data is done in compliance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation ("UK GDPR").
Your Rights
Your rights under data protection legislation include the right to be informed, the right to access personal data held about you, the right to withdraw consent at any time, the right to rectify inaccurate or incomplete data, the right to erasure, the right to prevent processing for direct marketing, and the right to object to automated decision-making. To exercise any of these rights, contact enquiries@purplepropertyshop.com with the subject line "Subject Access Request". We will respond within 30 days free of charge.
Who is the Data Controller?
The Purple Property Shop Limited is the Data Controller where we have collected your personal data directly or purchased it from a third party for our own purposes. Where we have acquired data from the former Cheapmoov business, we are the Data Controller for that data from the point of merger. If you were a Cheapmoov client or tenant and have questions about how your data is now handled, please contact us at enquiries@purplepropertyshop.com.
Lawful Bases for Processing
We process personal data under one or more of the following lawful bases: your consent; performance of a contract; compliance with a legal obligation; protection of vital interests; public interest or official authority; or our legitimate interests.
What Data We Collect
We may collect Identity Data (name, title, date of birth), Contact Data (address, email, telephone), Financial Data (bank account or payment card details), Transaction Data (details of payments and services), Technical Data (IP address, browser type, device information), Profile Data (username, preferences, feedback), Usage Data (how you use our website), and Marketing and Communications Data (your preferences for receiving marketing from us).
We do not collect Special Categories of personal data such as data about race, religion, health, sexual orientation or criminal convictions.
How We Use Your Data
We use your data for direct marketing to former, current and prospective clients (legitimate interests); website analytics (legitimate interests); fraud prevention (vital interests); responding to contact form submissions and email enquiries (legitimate interests); recording calls for training and audit purposes (legitimate interests); and sending marketing communications to clients who have transacted with us (legitimate interests).
Cookies
Please refer to our Cookie Policy for full details of how we use cookies on this Website.
How Long We Keep Your Data
Consent-based data is reviewed every 12 months. Identity, Contact and Transaction Data is held indefinitely subject to your right to object. Data processed under legitimate interests is reviewed annually. Data required for the performance of a contract is held for six years in line with the Limitations Act 1980.
Third Parties
We may share your data with HMRC and other regulatory authorities where required, and with postal and courier providers for the delivery of physical documents. We do not sell your personal data to third parties.
Complaints
In addition to contacting us directly at enquiries@purplepropertyshop.com, you may raise a complaint with the Information Commissioner's Office at ico.org.uk/concerns.
